Web Design Devon

Mobile-friendly web design. What is it, and why is it important?

Mobile-friendly web design (or more accurately: responsive web design) is where the pages of your site automatically adapt to display on different devices and screen sizes. Whether on a desktop computer, laptop, tablet, or smartphone, your website content should scale to match the relevant screen size. For example, the content may be displayed in two columns on a laptop but only one on a smartphone.

Responsive web design is also important for people like us who design and build websites. It means we don’t have to design different sites for all the various devices that exist. Instead of having multiple versions, we can focus on building one site, without the need for redirects to send users to other versions. It also allows web designers to future-proof your site against new technology that could otherwise impact its functionality. This saves money as you don’t have to pay for multiple versions, and it saves time as there’s only one website to update.

A strong, responsive website makes the experience more enjoyable for users, less confusing and easier to navigate. This creates a good impression of your business, motivates users to spend more time on the site and hopefully converts them into paying customers. 

Want to find out more? Read our blog post: Why is responsive web design important?

Is a bespoke website right for you?

Ask yourself these questions:

• How important is it that your site is unique?
• Do you require specific functionality?
• Will you want to scale it in the future?
• How much time do you have to dedicate to regular maintenance?

We are a Devon website design company, specialising in bespoke web design. Our websites are:

Unique

The beauty of a bespoke website is that your design will be unique to you and your business. You will also be involved in the design process as much or as little as you would like.

Flexible

A bespoke website can be made into anything you need. Tell your website designer exactly what you need it to do and what you want your website project to achieve, and we can create the perfect solution that is also cost effective.

Scalable

Our web team builds bespoke websites that allow for full scalability so you can change and adapt your site as your business grows without having to start from scratch.

Easy to Use Content Management System

It’s not only the design of the front end that can be custom-built. At We Make Media, we can also create a custom-made backend that’s bespoke to your needs and those of the business. This speeds up the process of maintaining your site and makes uploading your own content simpler, freeing up time to concentrate on other areas of your business. 

Want to find out more? We discuss the virtues of going ready-made or custom-built in our blog.

Why quality content is an important part of your website design

We Make Media ranks content creation as a top priority in its list of web services. 

Telling a story is important for a small business. Telling the story behind your business will resonate with your target audience and focus on the human aspect, rather than just the business side. Potential customers will feel like they know you a little, breaking down any initial barriers there could be from a faceless enterprise. 

With our background in publishing, we’ve been telling stories like yours for 25 years.

Our approach is backed by Google. Google’s Search Essentials states that it is best practice to create people-first content. “Google's automated ranking systems are designed to present helpful, reliable information that's primarily created to benefit people, not to gain search engine rankings, in the top search results.”

Would you prefer to upload your own content? Our websites include an easy-to-use CMS system (Content Management System). And, because we price our websites based on the number of page styles rather than the number of pages, the cost is not determined by how many pages you need. An unlimited number of pages without adding to the cost – excellent value for money.

Visit the Expert Advice area of our website for help to get your business visible online. 

• We explain why good-quality writing is essential when creating a great website in our post: Why is quality writing so important for SEO. 
• How to create a winning content strategy is a guide to help small businesses embrace content marketing. 
• Why it is important to create website content for your customers (not just Google)

What is SEO?

Search Engine Optimisation (SEO) is how we get free traffic from search engines like Google and Bing. We use SEO to move a website further up the search results pages, so more people see it when searching the internet.

Web design can massively impact your SEO for the better when it’s done right, but it can be a disaster if it goes wrong. This is why it’s important to factor SEO in from the start. 

SEO is a broad topic and there are many different elements to think about to ensure your new website is fully optimised. These are just some of the areas we cover as part of our web design service.

• Audit your existing website
• Set your SEO goals
• Optimise existing content
• Edit existing content
• Plan your site’s architecture
• Test your new website
• Update your sitemap